Yashita

One designer. 4 years. Every layer of your product.

Taking on new projects, let’s team up!

From UX research and UI design to brand identity and graphics, I take products from first question to final pixel, so nothing gets lost between handoffs.

Case studies

Three products I designed end to end. Open one for the research, the decisions and the results.

  • Case study · BexCard

    BexCard

    UI/UX Designer · Apr 2023 – Aug 2024

    A prepaid card and app for kids, an app for parents and a Junior ISA, redesigned end to end after users complained and dropped off.

    • +68% activity
    • +47% savings adoption
    • 50K+ downloads
    Read the case study
  • Case study · Chat360

    Chat360

    UI/UX Designer · Aug 2022 – Mar 2023

    A B2B homepage that listed channels, rebuilt to show what the product does for a business, and to prove it.

    • +42% demo bookings
    • −68% bounce rate
    • 0→10 proof points
    Read the case study
  • Case study · Quorum

    Quorum

    Solo product designer · 4–6 months

    An ERP for Indian small businesses: procurement, inventory, orders and bookings in one product, plus its marketing website.

    • 10 modules
    • 150+ screens
    • 3 breakpoints
    Read the case study

Beyond the Case Studies

Beyond the Case Studies · scrolls on its own · click a screen to open it

Work experience

Every role taught me something the textbooks didn't. Here's the journey.

  1. WASP (opens in a new tab)

    Senior UI/UX Designer

    Sept 2024 – Now

    Leading product and experience design for both company-owned products and client projects across web and mobile platforms. Drive UX strategy, user research, design systems, and high-fidelity experiences while partnering with cross-functional teams to deliver scalable business solutions. Designed digital products and marketing experiences for global brands, including media and entertainment platforms such as Consequence.net

  2. Apr 2023 – Aug 2024

  3. Aug 2022 – Mar 2023

  4. Mimothi Solutions

    UI/UX Designer Intern

    May 2022 – Sept 2022

    Designed comprehensive UI for grocery delivery app, including user flows and wireframes.

  5. Startups & founders

    Freelance UI/UX Designer

    Alongside full-time

    Beyond full-time work, I've teamed up with startups and founders to design product interfaces, build brands and take ideas from zero to launch.

Kind words from people I’ve built with.

It was a pleasure working with Yashita for our website and SaaS platform design. She was extremely professional and understood our requirements very quickly. She delivered on a range of design requirements single-handedly, on time and with extremely high quality output. I would definitely work with Yashita in the future as well and would recommend everyone reaching out to her for all design requirements.
Chirag ShahStrategy Manager · Enterprise Operating Model
Yashita is highly recommended. I had an opportunity to work with Yashita for our graphics designing work, and I must say she is super proactive and always works towards delivering the aspired result. Superb person to work with.
Biplob BarikBuilding Citrus
She worked with me as an intern but her work was equivalent to the senior UI/UX output. She is the one who needs only minimum input to give maximum results. And every single time she used to deliver her work within the given time. She does very good research when we want some challenging UI/UX work.
Shrinidhi MProduct & Delivery Manager
She is an awesome UI/UX designer. She goes extra miles for pixel perfect designs. Helped revamp several pieces of our webapp and Shopify related stuff. I was always amazed by her creativity, however the best part about her is that she fits really well in the team and keeps the workplace alive.
Sourabh SinhaSenior Software Developer

Things I'm really good at (and happy to prove)

  1. Sound familiar?

    Support tickets keep asking “where do I click”?

  2. Sound familiar?

    Looks like it was designed by five different people?

  3. Sound familiar?

    Your posts get scrolled past, not stopped at?

  4. Sound familiar?

    Going from zero to launch?

  5. Sound familiar?

    Every new screen means redesigning the same button again?

When I’m not designing, I’m writing about it.

Lessons, mistakes and hot takes from the design trenches, written for designers

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The toolbox as a workflow

Every good product starts with a conversation.

No forms, no gatekeepers, just me on the other end. Say hello at figmaebae@gmail.com